At www.adriano-ritchie.com, we are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website, get in touch with us, or use our services.

We only collect data that is necessary to provide you with the best possible experience, including your name, contact details, and any relevant health or fitness information you choose to share with us. We may also collect information about how you use our website, such as pages visited and general usage patterns, through cookies and analytics tools.

We collect your data when you fill out a contact or booking form, sign up for our newsletter, make a payment, or interact with us online. In some cases, we may collect health-related information if it's necessary to personalise your training plan — but only with your explicit consent.

Your personal data is processed on a lawful basis under the UK General Data Protection Regulation (UK GDPR). This includes processing data to fulfil a contract (for example, when you book a session), where you’ve given consent (such as for email marketing), where we have a legitimate business interest, or where we are legally required to do so.

We use your data to deliver and manage your personal training sessions, respond to your enquiries, personalise your fitness plans, process payments securely, and — if you’ve opted in — to send you occasional updates or offers. We never sell your data, and we only share it with trusted third-party providers when necessary to deliver our services. These may include payment processors like Stripe or PayPal, email platforms like Mailchimp, or website analytics providers such as Google Analytics. All partners we work with are selected for their data protection standards.

Your information is stored securely and only for as long as necessary. We take appropriate technical and organisational measures to keep your data safe and to prevent unauthorised access, disclosure, or misuse.

Our website uses cookies to improve your experience. You will be asked to accept or decline non-essential cookies when you visit the site. Essential cookies are used to ensure the website functions properly. For more details, please refer to our Cookie Policy.

As a data subject, you have rights under UK data protection law. These include the right to access the information we hold about you, the right to request correction or deletion of your data, the right to withdraw your consent at any time, and the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been mishandled.

We do not knowingly collect or process data from individuals under the age of 16 without parental consent. If you believe a child has provided us with personal data, please contact us immediately so we can remove it.

We may occasionally update this Privacy Policy to reflect changes in the law or our services. Any updates will be published on this page with the revised date at the top.

If you have any questions about how we use your data or if you’d like to exercise your rights, please contact us at Adriano.ritchie@hotmail.co.uk or by phone at +447538320801.

Your privacy matters to us. Thank you for trusting me with your information.